1. Project Overview

LifeHud is pioneering the future of spatial computing — an AI-powered AR assistant designed for next-gen headsets like Apple Vision Pro, Meta Quest 3, and more. But with a product that ambitious, their existing web presence and branding didn’t reflect the clarity, depth, or futuristic vision they stood for.

That’s where Fynest came in. We weren’t brought in to build the product itself, but rather to help LifeHUD communicate its innovation through a reimagined website and cohesive brand experience. From visual identity to UX flow — and even foundational AI consultation — we helped them put their best foot forward.

LifeHUD Project

Virtual Reality

2. Why LifeHUD Chose Fynest: Design Clarity Meets Technical Insight

LifeHUD’s leadership team was looking for a partner that could balance creative design with technical depth. They chose Fynest because of our unique ability to:

• Craft bold, clean brand identities for futuristic tech products.
• Redesign websites to feel fast, elegant, and premium — with responsive UX at the core.
• Provide AI/LLM consultation from a practical, cost-aware perspective.
• Collaborate like a true extension of their internal team.

This wasn’t just a design refresh — it was a strategic reset that helped LifeHUD reposition itself visually and technically.

3. The Challenge: A Bold Product with a Brand That Didn't Match

Before working with Fynest, LifeHUD’s brand and website created friction in three key areas:

• Outdated Visual Identity: Their branding lacked the modern polish expected from an AR innovator.
• Cluttered, Non-Responsive Site: Their website didn’t convey clarity, purpose, or technical depth.

4. The Solution: Brand Clarity + Technical Confidence

We helped LifeHUD reposition as the ambitious, forward-looking AR company they are:

• ✨ Brand Refresh: Bold, clean visual system that aligns with their futuristic product vision.
• 💻 Modern Web Experience: A fast, responsive site built for trust and conversion.
• 🤖 AI Advisory: Practical, no-fluff guidance on choosing and scaling the right AI models.

5. How Fynest Delivered: From Brand Audit to Launch-Ready Website

Our collaboration with Propfindy was anchored around an agile, user-centric approach. Key milestones in the project included:

a. Brand & Design System OverhaulWe kicked off with a full design audit. Their previous brand had some rough edges — inconsistent color schemes, lack of hierarchy, and a UI that didn’t match the product’s futuristic promise. We redefined everything:

• Logo redesign
• Color palette
• Typography
• Iconography
• Design guidelines (tokens, spacing, shadows, etc.)

The result? A confident and modern visual identity that says, “This is the future.”

b. Website Redesign & Frontend Implementationb. Website Redesign & Frontend Implementation We translated the new identity into a live, responsive website that now feels elegant, fast, and intuitive. Built with modern frontend tech, the new LifeHUD site is now fully optimized for both desktop and mobile — ensuring users get a frictionless experience no matter the device.

c. AI/LLM ConsultationLifeHUD’s product involves real-time visual recognition, translation, and interaction. We provided advisory support on:

• Which LLMs were suitable for on-device vs. cloud execution.
• Tradeoffs between OpenAI, Claude, and open-source models.
• Cost strategies for inference at scale (e.g. batching, latency tradeoffs).

6. Technologies We Used

To bring LifeHUD’s vision to life, we used a modern and scalable tech stack:

• Frontend experience: Next.js, React, Tailwind CSS, and TypeScript to ship a fast, device-agnostic marketing site.
• Design system: Figma component library and tokenized guidelines that keep every surface on-brand.
• Deployment workflow: Vercel static generation with preview environments for rapid iteration.
• Analytics & insights: GA4 and Meta Pixel instrumentation to understand investor and partner engagement.
• AI advisory: Comparative prototyping with OpenAI and Claude to map the future AR assistant stack.

7. The Result: A Brand That Matches the Product’s Vision

After the revamp, LifeHUD now looks and feels like the AR leader it’s becoming:

• Stronger First Impressions: Stakeholders and early users now “get it” within seconds.
• Improved Engagement: Bounce rate dropped and time on site increased, thanks to a more intuitive flow.
• Faster AI Prototyping: With clear LLM guidance, the team was able to prototype and test ideas faster and more efficiently.

“We knew what we wanted LifeHUD to become — but Fynest helped us communicate that visually and technically. The new branding and site finally match the ambition behind the product.” — Zheng, Co-Founder of LifeHUD