1. Project Overview

L&K is a boutique beauty salon offering premium nail and beauty care services in Montreal. As a new business entering a competitive local market, they needed to make a strong first impression — both in person and online.

They approached Fynest with a clear goal: create a modern and beautiful brand identity, and launch a website that reflects their professionalism and helps them attract bookings right away. They also wanted to ensure the experience would work seamlessly for both English and French-speaking clients in the area.

Ongles L&K Project

Beauty

2. Why L&K Chose Fynest: A Team That Builds Brands, Not Just Websites

L&K didn’t want a generic template site — they needed a team that could capture the essence of their brand while delivering a polished and mobile-friendly digital experience.

• Design elegant, brand-aligned user interfaces tailored for local service businesses
• Build a fast, multi-language website optimized for conversion
• Provide strategic input on structure, copy, and UX for a new audience
• Deliver a cohesive visual identity including logo, fonts, and brand color system

3. The Challenge: Launching a New Brand in a Competitive Market

As a new salon, L&K had no digital footprint — no logo, no brand identity, no online presence. Yet in a market where clients often find salons through Google or social media, this presented a risk of lost trust and lower visibility.

They needed to go from zero to fully launched — with a brand and website that made customers feel confident booking a service on first visit.

4. The Solution: A Complete Digital Identity That Converts

Fynest helped L&K establish a professional brand across every touchpoint:

• Elegant, responsive website that was easy to navigate and visually aligned with their services
• A high-conversion website that tells the brand story while showcasing services beautifully
• Multi-language support for broader reach across Montreal’s English and French communities
• Fast-loading performance and booking-ready layout to help convert visits into appointments

5. How Fynest Delivered: From Brand Identity to Digital Launch

a. Brand Identity & Logo Design We helped define and create the core elements of the L&K brand:

• Designed a clean, minimal logo that communicates elegance and calm
• Developed a neutral color palette and modern typefaces to convey trust and luxury
• Applied the brand consistently across web and digital assets

b. Website Design & Development We built a responsive, lightweight website that showcases services, pricing, and brand personality:

• Modern, minimal UI that puts the services and visuals first
• Optimized navigation for mobile and desktop shoppers
• Built-in call-to-action buttons for calls and booking
• Multi-language support for both English and French audiences

c. Strategic Content & Structure We guided the content structure to ensure that:

• Key services are highlighted clearly with dedicated sections
• Clients quickly understand pricing, location, and how to book
• The overall experience feels welcoming and easy to navigate

d. Technical & Performance Foundation To ensure speed and stability, we:

• Deployed the site on modern infrastructure (Vercel)
• Optimized assets for fast mobile loading
• Ensured responsive rendering across devices and screen sizes

6. Technologies We Used

To bring Ongles L&K’s vision to life, we used a modern and scalable tech stack:

• Frontend experience: Next.js, React, Tailwind CSS, and TypeScript for a bilingual site that feels premium on mobile and desktop.
• Localization workflow: Next.js i18n routing with structured copy files to support English and French content updates.
• Design system: Figma-driven components translated into Tailwind tokens for consistent brand expression.
• Deployment workflow: Vercel hosting with instant previews so the team could iterate quickly.
• Analytics & growth: GA4 and Meta Pixel install to track bookings and optimize local campaigns.

7. The Result: A Strong Digital Foundation for Local Growth

Since launching, L&K has successfully entered the local market with a polished online presence that drives trust and engagement:

• Established online credibility from day one, reducing barriers for new clients
• Positive user experience across mobile and desktop, supporting a wide client demographic
• Improved client engagement with clearer booking flow and multilingual communication
• Solid brand identity now reflected across digital and print materials

“We wanted to look professional from the start, and Fynest made that happen. The site feels clean, modern, and it’s exactly the kind of experience we wanted our clients to have.”
— L&K Salon Co-Owner