1. Project Overview
Quiroz Auto Center is a well-established, family-owned repair shop serving the Chicagoland area. Known locally for their honest service and professional standards, they had built a solid customer base — but their digital presence was holding them back.
Their old website was outdated, not mobile-optimized, lacked structured content for SEO, and didn’t reflect the quality of service they provided. With more people turning to Google to find auto repair services, the team knew it was time for a transformation.
Quiroz Auto Center partnered with Fynest to rebrand their digital identity, improve their Google visibility, and increase customer conversions — starting with a new website built to scale.
2. Why Quiroz Auto Center Chose Fynest: More Than Just a Web Dev Team
Quiroz Auto Center didn’t want “just a new website.” They needed a strategic partner who understood how to use design, SEO, and marketing to actually drive business results. They chose Fynest because of our ability to:
- Create conversion-focused UI/UX for local service businesses
- Build scalable websites with CMS flexibility
- Optimize for Google Maps and organic search visibility
- Provide full visibility into site traffic and conversion performance
- Deliver on both technical quality and practical marketing strategy
3. The Challenge: Outdated Online Presence in a Competitive Local Market
Before working with Fynest, Quiroz Auto Center faced several limitations:
- Their website was hard to navigate and lacked clear CTAs
- It didn’t rank well on Google, even though they had an excellent local reputation 1
- Their Google Maps presence wasn’t optimized — they were losing local search traffic to competitors
In a space where online presence often determines foot traffic, they needed a brand refresh that did more than just look nice — it had to drive results.
4. The Solution: A High-Performance, Local-Optimized Web Experience
Fynest delivered a solution designed to convert:
- Modern, Mobile-First Website: Built for clarity, trust, and easy engagement
- Local SEO & Maps Ranking: Content and profile optimization to dominate nearby searches
- Editable CMS: Empowered their team to manage content independently
- Real-Time Analytics: Conversion tracking and performance reporting for continuous improvement
- Performance-Tuned Infrastructure: Fast, stable experience on any device
5. How Fynest Delivered: From Redesign to Digital Strategy Execution
Our collaboration with Quiroz Auto Center was anchored around an agile, user-centric approach. Key milestones in the project included:
a. UI/UX Design & Full Website Build We designed and developed a fully responsive, professional website with over 32 custom pages, including:
- Homepage, About, Services (individual service pages), Vehicles (individual vehicle pages), Reviews, FAQ, Fleet Services, Contact, and more
- Clear CTAs like “Call Now” and “View Services” to boost lead generation
- Clean, mobile-first design to reflect their professional reputation and ease of use
b. CMS Backend Implementation We provided a content management system that allows the Quiroz team to update:
- Service descriptions
- Promotions or announcements
- Business hours, testimonials, and more — all without needing a developer
c. SEO Optimization Our SEO work included:
- Keyword research for local terms (e.g., “brake repair Cicero,” “auto mechanic Chicago”)
- On-page SEO best practices for all services and location pages
- Structured data (schema) for local business, services, and reviews to improve search visibility
d. Google Maps & Local Marketing Strategy To improve local discovery, we helped:
- Optimize their Google Business Profile
- Select relevant service categories
- Enhance their profile with keywords, images, and review acquisition strategies
e. Page Speed Optimization We enhanced performance by:
- Compressing assets and streamlining code
- Implementing caching and CDN optimizations
- Reducing mobile load times to under 2 seconds on average
f. Analytics & Conversion Tracking We set up:
- Google Analytics to track user flow
- Event tracking for form submissions, phone number clicks, and navigation engagement
- Slack-connected alerts and monthly reports to help them monitor conversion data
6. Technologies We Used
To bring Quiroz Auto Center’s vision to life, we used a modern and scalable tech stack:
- Frontend UI: Next.js, React, Tailwind CSS, and TypeScript powering 30+ pages with service-first layouts.
- Headless CMS: Strapi-based content models so the team can update services, testimonials, and promos in minutes.
- Local SEO tooling: Automated schema markup, location metadata, and sitemap generation to rank in neighborhood searches.
- Deployment workflow: Vercel static generation for sub-second load times and managed previews.
- Analytics & reporting: GA4, Meta Pixel, and call-tracking dashboards to measure conversions across channels.
7. The Result: Real Business Impact in Just Weeks
Since launching the new site and implementing the digital strategy, Quiroz Auto Center has seen tangible outcomes:
- 20% increase in conversions (calls)
- Top 5 ranking on Google Maps for key local service terms
- 2x increase in average session time from mobile visitors
“Our new website made a huge difference. We’re getting more calls, customers are finding us more easily, and everything just looks more professional. It feels like we leveled up.”
— Daniel Quiroz, CEO of Quiroz Auto Center
